Snow
Mike Basich is well-known as one of the most DIY riders out there. Why? Well, he built his own ultra-custom house in the Sierras and has been known to mill his own cores (with Smokin' Jay) out of deadfall on his property, Area 241. He also built a tow-rope at Area 241 out of car parts. "Create or die"...
We are proud to announce that Chicago-based The Cool Kids have been added to the bill as the headline musical act for Snowboard on the Rocks 2010. The duo will close the event on the night of Friday, September 17th, marking their first show at the world famous Red Rocks Amphitheatre.
New Daily Non-stop Flights into Aspen/Pitkin County Airport to begin January 4, 2011
(Aspen, CO) The Aspen/Pitkin County Airport, Aspen Skiing Company and Stay Aspen/Snowmass are eager to help promote United’s new daily non-stop flights between Aspen/Pitkin County Airport and Houston George Bush Intercontinental Airport this winter. These new flights will be available for sale on www.united.com this Saturday, September 4.
United's newest once-daily non-stop flights into the Roaring Fork Valley will be operated as United Express service, from January 4, 2011 through April 2, 2011. United is also scheduled to operate four daily non-stops from Chicago, three from Los Angeles, two from San Francisco, and 11 daily trips between Aspen and Denver, for a total of 21 flights daily into and out of Aspen/Snowmass for this upcoming winter season. All flights into Aspen/Snowmass will be operated by SkyWest Airlines with CRJ700 aircraft, featuring a United First cabin and United Economy Plus seating, which offers customers up to five inches of additional legroom.
Like the ubiquitous Coca Cola can appearing in Africa in the 80s, the American invention of snowboarding has been exported to nearly every snowy locale in the world. But unlike the odd pop can or recycled pop culture t-shirt, snowboarding is a lifestyle that comes with a much higher price tag. The...
Never Summer Industries has just launched their new website for the upcoming 2011 season. Featuring the 2010-11 boards, new video content and Shopatron links to get you directly to the goods.

The Red Bull Illume unveiling took place August 31st in Dublin, Ireland
Chris Burkard’s image of Peter Mendria riding waves on Chile’s West Coast in golden sunlight was named Overall Winner of the world’s biggest action and adventure sports photography competition. When the guests exited the 16th century ceremony hall onto Trinity College Dublins’ front square, a packed plaza with over 2000 visitors were anxiously awaiting them. General public and media accorded them with more excitement and admiration than the men behind the lens are normally used to, but they all clearly enjoyed being the stars of this night!
Red Bull Illume 2010 winners are:
Experimental – Daniel Grund (GER)
New Creativity – Eric Berger (CAN)
SanDisk Sequence – Miguel Lopez-Virgen (MEX)
Energy – Stuart Gibson (AUS)
Illumination Chris Burkhard (USA)
Playground Tim Korbmacher (GER)
Culture Vincent Perraud (FRA)
Spirit Adam Kokot (POL)
Wings Marcel Lämmerhirt (GER)
Close up Nathan Smith (AUS)
Please find attached the press release, winner interview and quotes of the night, as well as some first impressions of this unbelievable evening. Also attached are the links to access all high resolution winning images. Please visit www.redbull-photofiles.com to receive the Top 50 images and lifestyle photos from the night including portraits of the 10 winners. Access the moving images directly via www.redbullcontentpool.com
Check www.redbullillume.com for any and all background on Red Bull Illume you might be looking for!

Gigi Rüf was at the Volcom warehouse picking up some fresh socks, boxers and belly shirts yesterday. After the world premier of his movie "9191" on Wednesday night he bounced to show the movie off on a world tour. Before he split we grabbed him and asked the legend-in-his-own-time to he share some...
























